Woman magazine: interpellation and cultivating patriarchal norms
M Collins (noreply@blogger.com)
The Madonna/whore complex A Freudian concept, the Madonna/whore complex demonstrates a patriarchal desire for women to simultaneously be virginal, pure, and yet sexually available. It presents an impossible expectation of women Interpellation and how media subjectifies us The Marxist theorist Louis Althusser argued that media/culture/society doesn’t simply address us, it shapes us. This idea is also fundamental to Stuart Hall’s work on representation AND audience. But, if nothing else, Althusser