A new (official) definition for public relations
Phoebe-Jane Boyd
As the definition of the industry has evolved with the times we work in, the tools comms teams use to navigate the fragmenting landscape have to be just as flexible. With PR increasingly concerned with the strategic management of relationships and commercial growth, the days of spreadsheets and siloed monitoring are over. To meet this new standard, professionals need a unified platform that connects insight, engagement, and impact. The post A new (official) definition for public relations first