The only way is ethics: Tackling the “dark side” of AI in corporate and marketing communications
Guest editor
By Dr Ahmed Shaalan, Professor Finola Kerrigan and Professor Scott McCabe
Birmingham Business School, University of Birmingham
AI is unquestionably transforming the landscape of marketing and corporate communications, but its downsides are also becoming increasingly evident.
Ethical and trust considerations emerged as key themes at the Corporate and Marketing Communications Conference 2025 (CMC 2025), which drew academics, practitioners and policymakers from more than 15 countries to the...