Why are "Love Languages" so popular, when they're completely inaccurate?

The Neurocritic (noreply@blogger.com)
I joined an online dating site a few months ago.1 Besides being asked about my sun, moon, and rising signs (?), I was puzzled by the following question.2 My love language? I'm supposed to choose only one answer? Gary Chapman has been a pastor at Calvary Baptist Church in Winston-Salem, NC for 50 years. In 1992, he published a book based on his experience of advising heterosexual couples on the best ways to have a harmonious marriage. His notion of 5 Love Languages is based on conservative...