‘A beauty pageant in athletic form’: how cheerleading show America’s Sweethearts became a Netflix megahit

The film-makers and stars of the Dallas Cowboys Cheerleaders docu-series explain the sisterhood and fights for fair pay behind the pompoms It’s been 30 years since the Dallas Cowboys – who have long billed themselves as America’s Team – won the Super Bowl. But now, thanks to Greg Whiteley’s Netflix docu-series America’s Sweethearts: Dallas Cowboys Cheerleaders, the most reliable and globally recognizable arm of the Cowboys brand may no longer be the men playing football, but the women dancing on