How AI will shape the future of creative agencies

All professional services are being transformed by generative AI, but the impact is especially pointed for creative agencies. Agencies need to reconfigure themselves for a substantially different future. The nature of the client-agency relationship will rapidly evolve, but in there lies an enormous opportunity to shift to a far more collaborative dynamic where value is co-created in seamless workflows across organizational boundaries. I’ve distilling some of my recent thinking from client work..