Ankit Kohli & Amber Srivastava, Assistant Prof. ABSTRACT Social media has been a game-changer for communication, democratic participation and dissemination of information. Platforms like Meta Platforms, previously known as Facebook, X Corp. (formerly Twitter), and Google LLC have become the custodians of online visibility, with algorithmic governance. Issues surrounding moderation that are seen as controversial involve shadow banning and content demotion, in which users' material is limited.