An analysis of the cover and contents page of the set edition of Woman magazine

How does the front cover to the August 1964 edition of Woman encode audience appeal? The aesthetic of the model is pleasant. Her makeup and teeth construct hyperreal version of femininity which is more approachable than a ‘real’ woman A direct mode of address positions the middle aged female audience in a friendly position The model conforms to hegemonic female norms, which will appeal to a conservative audience The purple background once more reinforces typical expectations of femininity The ma