Priyam Pratik, Faculty of Law, University of Allahabad ABSTRACT The contemporary digital economy has given rise to a form of accumulation that extracts value not from labour or natural resources, but from human behaviour itself. Surveillance capitalism, a term coined by Professor Shoshana Zuboff, describes a system in which personal data is harvested at scale, converted into predictive behavioural profiles, and monetised through targeted advertising and related commercial activities. This...