What drives emotional escalation in crisis talk? Collectivenism, topics, and LLM-assisted measurement on Zhihu

Tongtong Li
IntroductionThis study investigates the emotional responses expressed on Zhihu during the static management period of Shanghai’s 2022 lockdown, focusing on the influence of cultural values, specifically individualism and collectivism, on the intensity of negative emotion.MethodsUsing a combination of GPT-3.5 sentiment intensity labeling, a value orientation lexicon, and K-means topic clustering, we analyzed 3,881 posts related to the COVID-19 pandemic.ResultsThe results reveal that overall, disc