Unpacking Real Time Bidding through FTC’s case on Mobilewalla
bjames@ftc.gov
Unpacking Real Time Bidding through FTC’s case on Mobilewalla bjames@ftc.gov December 3, 2024 | 11:55AM Unpacking Real Time Bidding through FTC’s case on Mobilewalla By Staff in the Office of Technology & Division of Privacy and Identity Protection The FTC recently announced a new enforcement action in which it alleged that the data broker Mobilewalla collected and retained sensitive location information from consumers—often without their consent—and shared those details with third parties to ta