Tourism Management

Climate change is expected to reduce tourism demand at popular beach destinations due to rising temperatures. Recent research has employed climatic indices to overcome the limitations of relying on temperature exclusively. However, the performance of traditional tourism climate indices may be inaccurate for certain key market segments, especially under higher temperatures, potentially biasing fut…

This study draws on dynamic capability theory to examine how marketing agility (MA) influences hotel performance and customer mindset metrics (customer satisfaction, perceived service quality, and loyalty intentions). Using a multisource longitudinal dataset, we combine 3090 hotel-year surveys from 618 hotel managers (2019–2023) with 10,000 consumer survey responses (aggregated to the hotel-year …

Drawing on the theoretical lens of liminality, this study employs Multimodal Critical Discourse Analysis (MCDA) to examine how the hot war tourism is framed and how these framings intersect with, reproduce, or contest wider socio-cultural and ideological structures. A three-phase experiential structure was identified— crossing into liminality, dwelling in liminality, and retrospective liminality …

As older adults increasingly engage with travel and tourism, marketers face challenges representing ageing in an inclusive way. The rise of “granfluencers” or older social media influencers who defy ageing stereotypes offers tourism brands a means of connecting with their audiences. However, little is known about how tourism marketing can employ age-defying portrayals to shape consumer responses.…

How do public investments in scenic tourism routes affect local socio-economic conditions? Using an event study methodology, we address this question exploiting variation over time and space in the opening of attractions along 18 scenic tourist routes across the Norwegian territory (2003-2019). Our main findings indicate that opening a tourist route attraction shifts the employment structure with…