Integrated Marketing Communication, STP, and SWOT Strategies in Enhancing Garudafood's Competitiveness

Background: The food and beverage industry in Indonesia is growing; however, competition among companies remains intense due to rapidly evolving consumer preferences. Therefore, supply cannot be continuously increased without adaptive marketing strategies. To become more competitive in the national FMCG market, PT Garudafood Putra Putri Jaya Tbk requires integrated strategic approaches. Objective: This empirical study focuses on the Integrated Marketing Communication (IMC), Segmentation, Targeti