CAPABILITY AS THE BRIDGE: THEORISING SUSTAINABLE SUPPLY CHAIN MANAGEMENT AND FIRM PERFORMANCE IN SOUTH EAST ASIAN AGRICULTURAL MARKETS

Abstract This paper introduces the Contextual SSCM Capability Framework (CSCM-CF), a new theoretical model that explains how sustainable supply chain management (SSCM) practices generate firm performance outcomes in agricultural and small-to-medium enterprise (SME) contexts in South East Asia (SEA). Despite growing empirical evidence on the SSCM-performance relationship, no integrative theory has adequately captured the unique institutional, economic, and cultural characteristics of SEA — a regi