The Algorithmic Mirror: Can Artificial Intelligence Truly Mitigate Human Bias in Hiring and Performance Management

Artificial Intelligence (AI) is increasingly marketed as a neutral arbiter capable of eliminating unconscious bias from human resource processes, with the global HR technology market expected to expand from USD 43.7 billion in 2025 to over USD 81 billion by 2032. However, emerging evidence indicates that algorithms often inherit and amplify the historical biases present in training data. This study examines the dual role of AI in the workplace: as a tool for bias reduction and as a potential veh