Pengaruh Integrated Marketing Communication (IMC) terhadap Brand Equity pada PT.BPR Syariah Ampek Angkek Candung

Integrated Marketing Communication (IMC) has received attention in various studies, but research specifically examining the influence of advertising, sales promotion, public relations, direct marketing, personal selling, and event and experience on brand equity in Islamic banking institutions remains limited. This study aims to analyze the influence of IMC on brand equity at PT BPR Syariah Ampek Angkek Candung. This study used a quantitative approach with a survey design, involving 100 responden