Reselling Desire: The Socio-economic and Cultural Forces and Implications of the Expanding Luxury Resale Market

The luxury fashion resale market has grown at an annual 10 % rate—three times faster than the primary market—driven by decluttering, sustainability concerns, and a desire for heritage pieces. Using a stratified online survey, based upon 2000 2025 data, this study tests how price advantage, environmental consciousness, and emotional attachment predict purchase intention. Historically rooted in necessity, second-hand markets have evolved into expressions of counterculture, sustainability, and cont