Optimising SMS content for bowel cancer screening participation in Australia: cross-sectional national survey findings

Objectives and importance of study This study aimed to identify short message service (SMS) reminder content perceived as most likely to prompt bowel cancer screening, examine differences across sociodemographic subgroups, and explore preferences for timing and frequency. Methods Australian residents (N = 1016) aged 50–74 years completed an online survey rating five SMS reminders presented in random order. Outcomes included perceived usefulness, likelihood of encouraging kit return, likelihood o