Driving Political Transformation Through Disruptive Innovation: A Framework for New-Entrant Party Strategy in India's Evolving Democracy-Evidence from the Rise of Tamilaga Vettri Kazhagam (TVK)

New political actors in established democracies raise key issues regarding the disruptive effects of new technologies on electoral competition, voter mobilization, and the design of political parties and organizations. This study focuses on the emergence of film actor Vijay's Tamilaga Vettri Kazhagam (TVK), which went to the 2026 Tamil Nadu Legislative Assembly (TNA) elections as a single party. The paper proposes a six-prong strategy for political change based on a case-study approach and secon