Integrating Artificial Intelligence and Digital Marketing To Enhance Msme Competitiveness in Geotourism: A Participatory Training Model in The Pangandaran Geopark
Ayu Krishna Yuliawati·Mohamad Sapari Dwi Hadian·Budhi Gautama Pamungkas·Danish Febrianto Putra·Asti Nur Aryanti·Irene Christiany·Rofi Rofaida
This community service program aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) engaged in geotourism within the Aspiring Pangandaran Geopark through the integration of Artificial Intelligence (AI) and digital marketing using a participatory training model. MSMEs in the region face challenges such as limited digital innovation, inadequate technological access, and low capability in social media-based promotion. To address these issues, the program applied a par