Pengaruh Harga Tiket, Promosi, dan Fasilitas Bioskop terhadap Keputusan Menonton di CGV Grand Batam

This study analyzes the influence of Ticket Prices, Promotion ), and Cinema Facilities on Watching Decisions at CGV Grand Batam. Using a quantitative associative design, a sample of 100 respondents was selected from a population of 294,516 using the Slovin formula (10% margin of error). Data were collected via questionnaires and analyzed through multiple linear regression.The F-test results show that all variables simultaneously have a significant effect on watching decisions (F-count 15.911; si