Pengaruh Nilai Taksiran, Reputasi, dan Promosi terhadap Keputusan Pembelian Emas Batangan (Logam Mulia) di PT. Pegadaian Cabang Nagoya Batam

This study aims to analyze the influence of perceived appraisal value, reputation, and promotion on the purchase decision of gold bars (precious metals) at PT Pegadaian Nagoya Branch, Batam. The phenomenon underlying this research is the fluctuation in the number of gold bar transactions for the 2023–2025 period and customers' hesitation in determining the purchase timing, along with the tendency to compare with other providers. The research methodology uses a quantitative approach with purposiv