A Study on the Financial Performance and Customer Perception Towards Century Plyboards India Ltd

Abstract The plywood and wood panel industry in India is witnessing rapid growth driven by urbanisation, rising disposable incomes, and increasing demand for modular furniture and construction materials. This study examines the financial performance and customer perception towards Century Plyboards India Ltd, one of India’s leading manufacturers of plywood, laminates, and engineered wood products. A mixed-method research design was adopted, combining secondary financial data analysis with primar