Pengaruh Layanan, Harga dan Cita Rasa terhadap Kepuasan Konsumen pada Rumah Makan Tiara Seafood

This study aims to determine and analyze the effect of service, price, and taste on customer satisfaction at Tiara Seafood Restaurant in Batam City. This research uses a quantitative approach with an associative research type. The population consists of all customers of Tiara Seafood Restaurant, totaling 10,812 consumers in 2025. The sample was determined using the Slovin formula with a 10% margin of error, resulting in 99 respondents. Data were collected through questionnaires using a Likert sc