Analisis Strategi Pelayanan Jemaah Umrah dalam Meningkatkan Brand Image pada Travel PT. Bimalyndo Hajar Aswad Cabang Bukittinggi

Service strategies for Umrah pilgrims in improving brand image have become a focus in various previous studies; however, research that specifically discusses the comprehensive implementation of service strategies at the operational level of travel agencies, particularly in the context of a decline in the number of pilgrims, remains limited. This study aims to analyze service strategies for Umrah pilgrims in improving brand image at PT Bimalyndo Hajar Aswad, Bukittinggi Branch. This study employe