Environmental and Green Orientation as Drivers of Firm Performance: A Natural Resource-Based View Review

Background: Sustainable development has moved environmental practices from compliance to strategic economic resources. Based on the Natural Resource-Based View (NRBV), this paper conducts a systematic review of the impact of green and environmental orientation upon competitive strategy and firm performance. Objective: This study aims to (1) identify dominant research themes in the green and environmental orientation literature, (2) examine prevailing theoretical and methodological approaches, an