GGLOBAL BUSINESS & FINANCE REVIEW4/16/2026How Does the Stock Market React to Product and Brand Strategies of New Product Introductions?Jayasankar Ramanathan Jayasankar Ramanathan·Sunder Dindugal Lakshminarasimhan Sunder Dindugal LakshminarasimhanRead at GLOBAL BUSINESS & FINANCE REVIEWTagsConsumer Behavior in Brand Consumption and IdentificationMarketing
