HRMARS - This case study examines the Career Fair 2025 held at Tunku Abdul Rahman University of Management and Technology (TAR UMT) Johor Branch, located in a rural area of Malaysia. The event aimed to improve employability among graduates and the wider community by providing direct interaction between job seekers and employers. Despite 17 employers participating and 662 vacancies, only 35 of 165 attendees secured immediate job placements, exposing a significant gap between graduate readiness an