A Comparative Study of Monetization Strategies and Entrepreneurial Competencies Among Digital Content Creators

This study investigates the relationship between entrepreneurial competencies and monetization success among digital content creators. Analysing the primary data from 100 creators across platforms, the study uses correlation and regression analysis to examine the impact of competencies such as strategic planning, audience analytics, branding, and adaptability. The findings reveal that these competencies have statistically insignificant relationships with monetization outcomes, including income,