Eco-Tourism Development in Kerala: Opportunities and Challenges

Kerala, popularly known as “God’s Own Country,” offers excellent opportunities for eco-tourism due to its rich biodiversity, scenic landscapes, forests, and wildlife. Eco-tourism has emerged as a sustainable approach to tourism development, focusing on environmental conservation, community participation, and economic benefits. This study examines the opportunities and challenges related to eco-tourism in the state. The research highlights the role of government initiatives, local community invol