Marketing Communication Strategy for Building Graha Padjadjaran Developer’s Corporate Image in Depok

Background: In the competitive property market of Depok City, effective marketing communication is a critical strategy for developers seeking to build a positive corporate image. Service quality and product quality play essential roles in ensuring consumer satisfaction, minimizing complaints, and sustaining the company's reputation. Objective: This study aims to examine how Graha Padjadjaran Developer implements marketing communication strategies to build its corporate image and to explain the c