THE DEVELOPMENT PATH OF COLD REGION CULTURAL TOURISM INNOVATION AND ENTREPRENEURSHIP COURSES IN JILIN PROVINCE

This study addresses the disconnect between university innovation and entrepreneurship courses and the needs of the regional cultural tourism industry in cold - region contexts. Its innovation lies in being the first to establish "cold regions" as a core contextual variable in curriculum development, thus overcoming the limitations of generalized and homogeneous innovation courses.Focusing on Jilin Province's ice and snow economic belt (including core areas like Changbai Mountain and Beidahu Lak