Beyond trade-offs in competition: how market competition and reputation dynamically shape supply-side scale on tourism platforms

Purpose Managing market competition is crucial for online tourism platforms. Existing research focuses on platform growth strategies to attract sellers, ignoring that the resulting market competition may erode the supply-side scale. Therefore, this study aims to examine the dynamic impact of market competition on the supply-side scale, in terms of seller numbers and product diversity, while exploring the moderating role of market reputation. Design/methodology/approach Using a panel dataset of p