Understanding the motivations behind consumers’ adoption of food waste-reducing platforms: an investigation of economic and sustainable influences

This research investigates the impact of economic and sustainability-related benefits on consumers’ behavioral outcomes within a food waste–reducing mobile app. An experimental study on a sample of 262 participants revealed that economic and sustainability-related benefits positively influenced attitudes towards, word of mouth regarding, and intentions to use a food waste–reducing mobile app. Interestingly, when examining solely the economic benefits, we observed no discernible positive effect o