The moderating effect of big data analytics on the international experience - post-entry internationalization speed relationship: An empirical study of U.S. public firms

The accelerating digital transformation of international business has given rise to a critical tension: while traditional organizational learning theory emphasizes the gradual accumulation of experiential knowledge as the foundation for international expansion, Big Data Analytics introduces an alternative, algorithmic logic of learning that challenges this established paradigm. Grounded in organizational learning theory, this study examines how Big Data Analytics reconfigures the relationship be