Artificial intelligence and machine learning in assessing and promoting health and well‐being: Integrating human insight with computational intelligence

The generation of Big Data (characterized by 4V: volume, variety, velocity, and veracity) and the advanced analytics techniques including artificial intelligence (AI) and machine learning (ML) are profoundly shaping health behavior research by enabling new forms of assessment, prediction, and intervention that extend beyond the capabilities of traditional psychological methods (Tariq et al., 2021). Historically, applied psychology has relied heavily on self-report instruments, theory-driven cons