This study explores the impact of key social entrepreneurship factors—social innovation, business models, and entrepreneurial motivation—on the operational sustainability of social enterprises, using May Coutures Recycling Club Enterprise Limited in Ibadan, Oyo State, Nigeria, as a case study. Employing a descriptive research design, data were collected through structured questionnaires from 165 staff across management levels (response rate: 87.88%), with analysis through correlation and multipl