South African communication academics’ perspectives on variables affecting their preparation of students for an artificial intelligence-influenced industry

Purpose Artificial intelligence (AI) is increasingly shaping communication industries worldwide, yet its adoption in South Africa remains cautious and uneven. The South African communication environment is marked by complex challenges that influence how AI is understood and applied. Communication students need to be prepared not only for technological change, but also for a professional environment where communication must remain contextually relevant and socially responsive. As a first step, in