What configurations of big data use facilitate digital supply chain performance? An integrative perspective of SEM-fsQCA

Purpose Digital technologies such as big data drive operational excellence, yet their role in enhancing viable, sustainable and digital supply chain performance (VSDSCP) through supply chain connectivity (SCC) and innovation remains underexplored. Grounded in dynamic capability theory (DCT), this study aims to investigate the BDU–VSDSCP relationship via SCC and innovation mediation, employing a hybrid structural equation modeling (SEM)–fuzzy-set qualitative comparative analysis (fsQCA) approach.