One-off export sales – unprecedented and unrepeated shipments of a specific product to a specific destination – are widespread. We argue that, despite their brevity, such experiences can enhance firms’ ability to export and expand their product and destination scope, albeit less so than experience from recurrent export episodes. Analysing anonymized official business account data of monthly export records spanning two decades for over 5000 Danish firms, we identify 86,150 unique new firm-destina
