Flexible work in the UK media and communication sector: the interplay between demographics, culture and adaptation

Purpose This study investigates the challenges and professional culture of flexible workers in the United Kingdom (UK) media and communication industries, addressing a gap in existing research and the interplay between demographics, culture and adaptation. While previous studies have focused on freelance journalists and others on public relations practitioners, this research examines the broader category of flexible media and communication workers. Design/methodology/approach This study uses an