Fostering Creative Thinking in the Digital Era: Integrating Ethnoscience and TikTok into Science Edutainment

Students' creative thinking skills remain relatively low in science learning, mainly due to a limited variety of learning media and a lack of integration of local wisdom. This study aims to develop Ethno-Tok edutainment-based learning media that integrates the ethnoscience of making nopia cakes into TikTok video content to train the creative thinking skills of seventh-grade students at SMP Negeri 1 Kejobong. The novelty of this study lies in integrating ethnoscience, the TikTok social media plat