Strategic Ignorance and the Perceived Efficacy of Taking Action

Abstract When useful information is distressing, it may deliberately be ignored. In this paper, we examine both theoretically and experimentally whether increasing perceived efficacy — the belief that one’s actions can influence an outcome — reduces such strategic ignorance. Participants in India are given the choice to receive or avoid information about the average loss in life expectancy due to air pollution in their district and are later asked to recall it. We find that increasing perceived