Research on the influencing mechanism of impulsive consumption of trendy toy brands: a case study of LABUBU

To systematically study how trendy toy brands trigger and promote consumers' impulsive purchasing behavior, this research takes the phenomenal IPLABUBU as a case, adopts a cross-platform and multi-source qualitative data collection method, and deeply analyzes consumers' psychological motivations and behavioral performances under multiple dimensions such as emotion, social interaction, and collection. By sorting out user comments, graphic sharing, and media reports on platforms including Xiaohong