Towards an inclusive future for the lingerie industry: redefining gendered representations of 'sexiness' and eliminating stereotypes within an interdisciplinary framework

Amid recent movements toward greater inclusivity, diversity, and authenticity in fashion, the lingerie industry faces unique challenges and opportunities in reshaping its perceived (mis)representation of gender and sexuality. A multifaceted and interdisciplinary theoretical framework is used to analyse the role of major lingerie brands - Victoria’s Secret, Aerie, and Savage X Fenty - and their actions in defining, (re)shaping and sometimes reiterating traditional representations of femininity an