Technological integration and professional competency development: a structural equation analysis of generative AI, learning engagement, and media literacy in journalism education
Mo Chen
This study investigates how generative artificial intelligence (AI) integration affects professional skill development in journalism education through learning engagement and media literacy. Conducted between September 2023 and February 2024 across five Chinese universities, this cross-sectional survey study employed structural equation modeling (SEM; Mplus 8.8) to test a sequential mediation model. A stratified random sample of 500 journalism and communication students provided valid data (resp