Artificial Intelligence and Entrepreneurial Marketing Innovation as Drivers of National Economic Development: Evidence from Food and Beverage SMES in Port Harcourt
Endurance James Opuene (ijssrrjournal@gmail.com)
The rise of Artificial Intelligence (AI) has fundamentally changed marketing approaches, transforming how organizations connect with consumers, assess markets, and foster new ideas. This research investigates the impact of AI and entrepreneurial marketing creativity as catalysts for national economic development, specifically focusing on food and drink small and medium-sized businesses (SMEs) in Port Harcourt, Rivers State, Nigeria. The study was anchored on the resource based view theory which