Data, Competition, and Digital Platforms

Data, Competition, and Digital Platforms Bergemann, Dirk; Bonatti, Alessandro A monopolist platform uses data to match heterogeneous consumers with multiproduct sellers. The consumers can purchase the products on the platform or search off the platform. The platform sells targeted ads to sellers that recommend their products to consumers and reveals information to consumers about their match values. The revenue-optimal mechanism is a managed advertising campaign that matches products and prefere