A structured Kano-AHP framework for AI-assisted generative media production: experimental evidence from short-form animation design

Although generative AI has accelerated parts of media production, the quality of final outputs still depends on how clearly requirements are defined, prioritized, and maintained across prompting, revision, and selection. This study evaluates a structured workflow that integrates the Kano model and the Analytic Hierarchy Process (AHP) into the Double Diamond process for AI-assisted media production. Twenty practitioners each produced one anime-style vertical clip under either a baseline workflow