Ilukwe, Ebuka Emmanuel & Ebubeoha, Chidimma V.: PARTICIPATORY PROGRAMME PRESENTATION AND CONTEMPORARY BROADCAST MEDIA PRACTICE IN NIGERIA: A STUDY OF LADIES ROOM AND YOUR VIEW

_Online Journal of Arts, Management and Social Sciences_ 7 (1):77 – 85. 2025Broadcast media practice may have faced serious threat of extinction in the contemporary era if not for emerging trends that tend to reshape its approach to communication. Hence, participatory style of programme presentation which makes the public not just core consumers but also partial producers of media content seems to have revolutionized electronic media practice. The study investigated how participatory programme p